Southern Charm meets Echo Park

Who doesn’t love great cocktails, fried-chicken biscuits, and Southern charm? We worked collaboratively with the team at Thunderbolt to bring down-home hospitality to the Echo Park neighborhood of LA. The graphic system, including everything from type to custom wallpaper and tile work, was inspired by the brand's affable attitude. We wanted everything to permeate Southern hospitality by using humble and honest materials like a postal reply card, Acco clips, and embroidery to give the space an easy-going and organic feel.