Born to party. Forced to work.

Design should be fun, it should be sexy and sometimes it should be dangerous. Our studio focuses more on outcome and impact than medium. That means being the missing link between intent and outcome. We work to ensure cultural goals align with aesthetics, that architectural intent expresses itself into the brand, color study, soft materials, interiors, and environmental signage, into subsequent brand messaging and campaigns. 

/ Illegal Petes

Client

Illegal Petes

Location

United States

Scope

Identity, Web Design + Development, Collateral

Next Project

Kabin
IP_Cover

DIY til’ you Die

Illegal Pete’s has a diverse and storied 25-year brand history full of beer, buddies, burritos and community building. When approaching the brand refresh, we wanted to ensure the overall feel was an honest representation of the experiences crafted over those two-plus decades of Illegal Pete’s. To that end, we endeavored to get to the core principles that tied the brand to its customers, staff and fans through comprehensive research and interviews with shareholders, past and present.  

When we got down to business, it was all about returning the imperfection of the human hand to the visual identity and giving it a structured, yet DIY feel. The primary logo mark was inspired by 1970’s and 80’s punk posters and was accompanied by a fully-custom, variable-weight font, which we aptly named Dirty Pete which takes on the characteristics of xeroxed and screen printed letter distortions in its letter variants. The color study was designed to be as diverse and inclusive as the brand itself and encompasses three different color usage systems. Finally, we created a lotteria system encompassing over 70 illustrations, each with a specific story tied to the history of Pete’s.

IP_History
IP_BG
IP_Loteria
IP_Beer
IP_Web_Landing
IP_19
Locations Gif

Burritos in Motion

We continued our work on the system by creating a digital presence that was as informative as it was fun. We used animation and parallax motion, custom cursors and insane hover states to make the experience of exploring Pete's website live up to the experience of being inside a Pete’s store.  We also created a secret Loteria machine microsite where users could explore the Loteria illustrations and learn more about Pete’s history.

IP_Web_Locations_Menu
Dirty Pete Gif
IP_Type
IP_Gif_Poster
IP Poster Wall

/ Kabin

Client

Zeppelin Development

Location

Denver, CO

Scope

Identity, Signage, Collateral, Space Consulting

Recognition

Next Project

Joinery Hotel
Kabin Signage

Scandinavian Sensibilities Meets Multi-Family

Kabin is the new standard for workforce housing in the Mile High City. The four-story, 200 unit complex sits on the fringe of the bustling downtown and raises the bar on what a design-forward residential project should be.

Design studio Wunder Werkz worked with the developer and architect from early stages to determine the tone and feel of the project. They built a color study and brand predicated on the natural color palette of Denver’s mountainous backyard, while also incorporating pattern elements pulled from woodgrain and traditional Sami fabric patterns. This brand system was applied both to the collateral and imbued in the project's interior design, so that at every touchpoint consumers were reminded of calming interactions with nature.

Kabin Brand
Kabin Brand Guide
Kabin Brand
Kabin Banner
Leasing Signage
Kabin Signage Diagrams
Kabin Signage Guidelines
kabin_elevator

Interior elements, including the buildings type and signage system values clarity and legibility to make navigating the physical structure seamless. Wunder Werkz also utilized a system of light boxes, pattern elements and large-format numbering to create a dynamic and discoverable wayfinding experience. 

Beyond this, Wunder Werkz facilitated every piece of collateral needed to successfully launch the building and engage potential tenants: creating a dynamic print package that included a guerilla wheatpasting campaign and designing and building a website that utilized simplistic storytelling and engaging motion elements.  The whole system created a sense of peace and ease throughout the building, with simple finishes and design applications leading to a general feeling of peace between the urban and natural worlds.

Kabin Wheatpaste
Kabin Doors
Lobby
Kabin Swag
Kabin Website
Kabin Website
Kabin Exterior Lightbox
Interior Lightbox
Building Exterior

/ Joinery Hotel

Client

Sage Hospitality

Location

Pittsburgh, PA

Scope

Naming, Brand Identity, Collateral, Signage, Wayfinding, Consulting

Next Project

Thunderbolt
Historic Salvation Army Building

Soup, Soap, Salvation

When we were approached by Sage Hospitality to reposition the former Salvation Army building in Pittsburgh into a work / lifestyle hotel we knew we would have a rich history to draw from. 

We collaborated with the Sage team to determine the positioning of the hotel, which was steeped in a historic, working-class grittiness, and to bring new life into the property. We wanted to create a brand that was both a place of analog immersion and a counterpoint to an overly digital world. When crafting the name, our thinking was inspired by the woodworking technique, Joinery. The word alludes to both a hands-on approach to working and connections made in the modern day. From there, we created a wordmark, heavily inspired by the hand-lettered labor movement posters of the mid-1950s and 60s. We wanted a visual identity that felt real and tactile and that highlighted the care and imperfection of the human hand. The graphic mark –  the dovetail joint –  spoke to the connection to the city that is authentically famous for rolling up its sleeves.

interior glass
Lobby
BRAND GUIDE
Posters
record player

To round out the brand and further the historic touch marks, we created a custom typeface, Evangeline Script, which resurrected the original block engineer’s handwriting from the early 1900s. The result is a precise, but emotive script that has a full set of latin characters, numerical and title case scripts.

Type 1
Type 2

Stay here like you own the place

The space needed to feel like your living room – inviting and thoughtful. We worked with the architects to help guide the common areas and then created signage that was textural and analog in a warm and complementary way, including a large format map where people could write and physically pin their own neighborhood recommendations. 

The brand carries this tactile standpoint through the guest guide, a small press zine containing info about the area and local artists. Other collateral includes custom playing cards, bingo sheets, bookmarks and postcards. The result was a brand that was intriguing for a traveler and an honest homage to the steel city.

Map
Collateral
guest guide
Exterior Front
Exterior Flag

/ Thunderbolt

Client

Thunderbolt

Location

Los Angeles

Scope

Identity, Collateral, Signage, Space

Next Project

Night Lights
Bar Hero Image

Southern Charm meets Echo Park

Who doesn’t love great cocktails, fried-chicken biscuits, and Southern charm? We worked collaboratively with the team at Thunderbolt to bring down-home hospitality to the Echo Park neighborhood of LA. The graphic system, including everything from type to custom wallpaper and tile work, was inspired by the brand's affable attitude. We wanted everything to permeate Southern hospitality by using humble and honest materials like a postal reply card, Acco clips, and embroidery to give the space an easy-going and organic feel.

Illustration and type
Menu System
wallpaper
Tile Work
Brand System
tapestry and cocktail
post card and cup
Biz cards
madera_map

/ Night Lights

Client

Downtown Denver Partnership

Location

Denver, CO

Scope

Identity, Motion, Collateral, Consulting

Recognition

Next Project

A-Frame Club
NL Hero

Type That Moves

When we were approached for Night Lights, the challenge was to create an identity that was designed to fit on the unique aspect ratio of the notable Daniels & Fisher Tower in downtown Denver, but with enough flexibility that it could be used at multiple other Denver buildings in the future. The identity needed to be dynamic enough to catch the eye of the passing public and broad enough to support a varied and constantly changing group of visual artists.

NL Bus Ad
NL Flicker
NL Letters
NL Brand

We began with a geometric, flexible type that could fit to a wide variety of aspect ratios and would lend itself to various motion treatments. The Daniels & Fisher Tower is a unique form, 20 stories with a tall and narrow form. It was our imperative to get the desired information, interstitials, branding and credits onto this unique shape and make sure that the system would work on future building forms.  Once we identified our major touchpoints, we set to work on the typographic systems. The font has 16 different weights with each letterform fitting within a specific rectilinear grid, the angular and rectilinear forms fit easily within varied building facades and the lines work well with diverse architectural features.

NL Color
NL Poster 2
NL Morph

We also worked with a graduated color palette that could make small changes in tone and color build as the day, season and lighting changed. The focus was on bright, eye-catching colors that transverse the warm and cold spectrum and would give the project a wide variety of color options with high contrast on various colored building facades, and throughout seasonal color changes. Cool colors for the warm Colorado sunset, warm colors for the Colorado winters and dynamic shift change to stand out from the chaotic advertising of downtown. 

From there, we brought the whole identity to life with a system of eye-catching motion graphics for interstitials, brand and artist introductions. The variable weight font was used to create kinetic typography with weight and fluid shifts  that are an eye-catching break from the visual clutter in the downtown area. The system was not only used on the tower but also motion bus ads, theater marquis and internet marketing – all utilizing dynamic movement to bring the brand to life.

NL Posters
NL Wave
NL Poster 1

/ A-Frame Club

Client

Zeppelin Development

Location

Winter Park, CO

Scope

Naming, Brand Identity, Strategy and Positioning, Signage, Wayfinding, Interior and Space Design, Collateral, Web Design and Development

Next Project

The Source Hotel
A Frame Logo. - hero

Step into the Golden Age

Today’s mountain hospitality lacks connectivity to the actual mountains, a modern level of service and frankly a level of classic reception that was synonymous with the golden age of skiing. Zeppelin Development came to us with a unique site and concept in mind; to take a two-acre wooded lot, complete with an existing 1940’s lodge and ski shop, and reimagine it as an homage to the golden age of skiing.  A-Frame was designed to be a paradigm shift in outdoor lodging in the Rockies, a project that was both at ease with nature and providing a high level of comfort for the guests. The 31 A-frame cabins, designed by Skylab Architecture, are situated around a central lodge, which was entirely reconcepted by Wunder Werkz to act as the site's cultural hub. We took on the role as creative partner working from the earliest visioning stages of the project to help with naming, strategy and positioning; advise on spatial design; and then develop all brand, identity, collateral, interior design, signage, documentation and digital design. 

To move forward, we looked back – classic ads, 1950s-70s lodge design and mid century typographic motifs drove our design decisions. For spatial design, it led us to lots of honest materials like cedar planks, natural leather, custom stained glass, Noguchi lights, breeze blocks, Malm fireplaces, Maharam fabrics as well as the reutilization of existing site materials. The identity design package was created to be as durable as the mountains themselves – iconic humanist typography paired with a clear set of national park-inspired iconography and mid-century super graphics. All are carefully applied to signage, collateral and products with a focus on heritage makers and methods. For the digital experience, we crafted a web and social interface that was authentic, dynamic and playful, with a retro look and future feel, to embody the physical experience online. Wunder Werkz complimented those elements with large format super graphics and a thoughtful signage package utilizing lightboxes, neon and screen printing.

A Frame Club Brand - Guidelines
A Frame Brand - Guidelines

A unique project deserves a unique outcome, one that is thoughtful, dynamic and cohesive across all brand touchpoints, which is what we strove for in A-Frame. The project is a response to its surroundings – it is at ease with both the mountains, forest and its own history and was designed to enhance the mountain experience by bringing a fun, stylish and thoughtful expression of our relationship to the outdoors. The outcome is both intentional and playful and by using enduring natural materials, production techniques and design palettes the project will patina and add its own unique alpine story as it ages.

A Frame Web - GIF
A Frame Web - Still
A Frame Web - GIF Map
A Frame Collateral - bc + notebook
A Frame Collateral - Post cards
A Frame Collateral - Book with window
A Frame Collateral - Guest Guide 2
A Frame Collateral - guest guide closed

Alpine Sensibilities

As designers, Wunder Werkz was faced with a number of challenges: how do we utilize the existing site and structures to create something wholly new and  how do we create a deep connection with nature and the history of skiing. Wunder Werkz worked across all elements  –strategy and messaging, visual identity design, spatial and interior design, collateral and signage, social and web – to create a seamless love letter to the golden age of skiing. The brand work was a completely fresh start but the lodge was more utility than design in its original form. We reworked the floor plan, brought in light and added warmth with a full skin and refurnish. We kept the classic assets like a handmade bar and brought in elements like a triangular breeze block, wood ceilings, a new sunroom, custom built-in banquettes and vintage Malm fireplaces. These elements were complemented with a set of vintage furniture and taxidermy, including a Desede endless sofa. The space had to be warm and inviting but also hold up to the often blustery environment and slews of guests fresh from the slopes. 

The secondary challenge was the digital persona of a brand that is inspired by the pre-digital age. Instagramabilty of space was important, but whenever possible we wanted an analog edge. For our work on the web, we created a custom design that feels classically editorial while enticing with plenty of subtle interactivity.  Our scrapbook approach to social media was inspired by classic family vacations to the mountains. Finally, our space was crafted with a number of photo moments, from the super graphics to the vintage taxidermy, we wanted the experience to feel very analog and present while still being cognizant of the modern day. 

A-Frame Skis
A Frame Interiors - image living room
A Frame Interior - Image
A Frame Interiors - Banquette
A Frame Interiors - Photo
A Frame Interiors - Bathroom and Saloon
A Frame Saloon Pic
A Frame Image - Saloon 2
A Frame - Signage
A Frame Signage Diagram
A Frame Signage - Interior Mural
A Frame Signage - Exterior Sign
A Frame Signage - Lightbox
A-Frame Wagoneer

/ The Source Hotel

Client

Zeppelin Development

Location

Denver, CO

Scope

Identity, Signage, Collateral, Space, Consulting

Next Project

The Original
The Source Hotel Exterior Image

A Complex Complex

Just because a project is complex, doesn’t mean the brand shouldn’t be simple (at least to those experiencing it). The Source is 100-rooms and 25 vendors, including two bars, two breweries and four restaurants all under one overarching brand. Our challenge was to create a discoverable and iconic design system that acted as a canvas for the individual brands, craftspeople and guests to interact within. We extended the brand beyond just logo and signage, we worked on everything from art to blankets, wallpaper to consumables – every item in the space became part of the greater design narrative.

Hotel Lobby Neon

Growing a Brand

In 2013, we were approached with a project in the RiNo neighborhood, an area that was experiencing unprecedented growth but that lacked F&B and community amenities. The Source building was a former 1880s iron foundry that had sat unused for decades and was converted into a space that highlights local makers, restaurantures and artisans. After our success in branding, environmental design, color study and ongoing programing for this initial project, we were asked to help bring the second phase of The Source project – The Source Hotel and Market Hall – to life. The Hotel and Market Hall represented a number of unique challenges: it was one of the first lifestyle hotels in Denver and one of the only multifaceted market-centric hotels in the world, with multiple restaurants and bars, a brewery, dynamic retail, an art gallery, a bakery, a coffee shop  – all in a single complex. For three years, we worked with the developer, hotel management group, architects and tenants to make sure The Source brand was expressed through every aspect of the project and highlighted the makers culture that was so deeply imbued in the first phase of the project. We worked to expand and codify our initial brand work and rolled out a unique collateral package, including a quarterly newspaper and a one-of-a-kind product line.

Brand Guide
Collateral Wide
Market Hall
Doors and elevator

Holistic from the Start

We developed the wayfinding and signage system including all aesthetic and egress signage, developed the brand color used throughout the project and worked with international artists to help create and curate the art program – including our collaboration with Calico to get custom wallpaper into 60 of the hotel rooms. We designed the in-room blankets, worked with local makers to create custom pillows, and collaborated with the build team on both in-room and common area FF&E, OS&E and lighting design. We also worked to create and name the sub-brand for The Woods, the bar and restaurant on the roof of The Hotel, a collaboration between New Belgium Brewing and The Source Hotel. We assisted in the recruitment of many of the tenants that make up the market hall, helping them to build their brands when needed. The results were instantly apparent, a complex that was deeply explorative and experimental but that had core elements of the brand structure in every aspect. After only two months, The Hotel enjoyed some of the highest occupancy rates in the city and has been featured in The New York Times, GQ, Wallpaper magazine, Travel Channel, Bon Appétit and other international publications as a globally unique project.

Room View Collateral
Room View
Beam + Hotel Room Tight View
Market Hall 2
Outside
Collateral 2
Entry Backdoor

/ The Original

Client

Sage Hospitality

Location

Denver, Colorado

Scope

Identity, Signage, Collateral

Recognition

Next Project

Decatur Fresh
The Original - Hero

Roadside Reinvented

The Original was a reimagining of classic diner culture for the modern age, capitalizing on a 1950s aesthetic but with contemporary twist. This classic 3 meal restaurant was originally started in Portland in the mid 2000s and was due for a visual refresh as it entered the Colorado market. The updated identity design had to invoke a different era without being too niche or campy so inspiration was drawn from timeless midcentury automotive typographic studies and paired with a cool, tonal palette. The system was further expanded by a series of typographic glyphs and an illustrative system that is both playful and informative to The Original's Offerings.

The Original -  Brand Guidelines
The Original - Signage and Interior
The Original - Exterior Sticker
The Original - Menu
The Original - Host Stand and Pen
The Original - Stamps

The collateral system was based on a sense of analog tactility utilizing a variety of heritage paper stocks. The placemats/menus immediately invoked another time and were paired with thoughtful brand applications like embroidered shirts, custom flatware, and diner mugs. The signage needed to be classic yet unexpected - we achieved this with a number of heritage materials and techniques used in unique ways. The marquee sign was a mix of channel letters with fly-off neon that leads to the door, whereas the main entry uses folded steel to create a lenticular logo visible from any angle. Inside we used globe lights and a custom typeface developed for neon to illuminate areas of interest and primary offerings. The results were a nostalgia invoking brand that still surprised and carried a modern edge.

The Original - Exterior and Ticket
The Original - Menu and Receipt Holder
The Original - Menu Up Close and Door Signage
The Original - Coasters
The Original - Corner of Restaurant
The Original - Bar Menu
The Original - Pens and Shirts
The Original - Wagon
The Original - Wagon up Close
The Original - Wagon Side-view
The Original - Stamp on Image

/ Decatur Fresh

Client

Denver Housing Authority

Location

Denver, CO

Scope

Brand Identity, Collateral, Signage, Web Design and Development

Next Project

Big Trouble
Decatur Fresh - Hero

An Oasis in a Food Desert

Supermarkets usually don’t excite or inspire. Decatur Fresh is different; a socially conscious and inclusive international market and community hub situated in a food desert, it immediately struck us as an important and transformational project. It also aligned with our broader initiative to create visual language for the Sun Valley neighborhood, where there are over 80 nationalities represented and a dozen languages spoken. Creating a space that was diverse, vibrant and inclusive was of paramount importance. 

DF Brand Guide
Decatur Fresh - Illos
Decatur Fresh - Color Gif

As a typographically-minded studio, we started with the word mark; creating a playful, but easily readable humanist sans-serif typeface that we expanded to include special characters from 12 different languages. Visual vibrancy and non-lingual communication were injected by adding a series of vegetable, fruit and market illustrations that are used for marketing, wayfinding and digital applications. The system was then supported by a color palette as fresh as the market produce and an energetic layering and patterning system. The end result is an international brand that speaks to the diversity, energy and spirit of the neighborhood and creates a point of community pride. These assets are utilized in a series of collateral pieces including: bags, packaging and signage and on the web.

Decatur Fresh - Neighbor Sans
Decatur Fresh - Neighbor Sans Characters
Decatur Fresh - Type Diagram
Decatur Fresh - Fresh in Different Languages
Decatur Fresh - Fresh + Logo
Decatur Fresh - Totes
Decatur Fresh - Tape
Decatur Fresh - Collateral
Decatur Fresh - Web
Decatur Fresh - web still
Decatur Fresh - Web and Mobile Still

/ Big Trouble

Client

Zeppelin Development

Location

Denver, Colorado

Scope

Identity, Space, Collateral, Signage, Consulting

Next Project

Melted
BT Collateral

How To Get Into Trouble

Big Trouble is located above a bustling market hall off the Denver train line, which inspired us to imbue the space with a sense of adventure and romanticism. The design was influenced by the back alley bars of Wan Chai and Dotonbori, creating a space that mixes grittiness and luxury through the use of materials like wheat pastes and neon contrasted with more luxe and tactile elements like felt and velvet. We worked through all aspects of the Big Trouble project – from naming and identity design to collateral, interiors and signage – to create an experience where users are transported from the hustle and bustle of Denver Metro below them to a space steeped in post-war Asia romanticism.

"Big Trouble is a wonderful, transporting mishmash of styles and visual motifs, creating a never-ending crimson-hued feast for the eyes."

- Natalie Suarez - Grits and Grids

Big Trouble Bar
Big Trouble Neon and Interior
Big Trouble Pins and Collateral
Big Trouble Menu
Big Trouble Entry Signage
BT Curtains
BT Candles
BT Interior and Curtains
BT Mural
BT Shirt
BT Matches
BT Neon Final Hero

/ Melted

Client

HECH

Location

Denver

Scope

Identity, Signage, Collateral, Space, Web, Consulting

Next Project

Future of Office
interior + Mirror + neon
cream wheatpast
exterior + interior

XXX. OOO. Cone Again.

We like ice cream, a lot, so when we were asked to work on a new soft serve concept we were pretty excited. Our mission for Melted was to make ice cream sexy, edgy, and fun. We started with creating a brand ethnography followed by naming and brand positioning. We developed the visual identity in tandem with the space design, with the identity taking moves from our space design and vice versa.

Our goal was to make the Melted logomark as tasty as ice cream; from the distinctive, disconnected drip of the M, to the flowing easy curves and elongated counters throughout the letterforms. The soft melty logomark paired with a semi-ribald illustration system avoids ice cream clichés and excites a new narrative: ice cream can be sexy too! With the diverse illustrative system, we created sticker packs for customers to take the liberty of branding their own cup of ice cream. We also rolled out a wheat paste campaign that covers the interior and exterior brick walls of the space.

Melted Merch
mltd stickers 2
tart cards
NEON + CONE

The color system was informed by the rich brick within the old Colorado Iron Works Building and paired with a tonal palette of luxe pinks and reds. Melted's interior is all about texture informing a sensory experience; heavy velvet, old brick, pink tile, marble, and neon. All of these finishes create a space that feels both luxurious and gritty.

For the main menu, we designed and built a pink perforated steel lightbox with magnetic menu items to create a unique, alluring, and easy-to-use menu system. We also had a custom mirror made that appears to be melting to the ground and offers a moment of you with your cone, bun, or cup of ice cream. 

MENU
mltd menu side
mltd menu
mltd mirror in action
MLTD MIRROR
mltd business card

Web was the final cherry on top. Our team built a unique scrolling site guided by our melting hand and smooth melting curvatures. The simplicity of the scroll and intrigue of the illustrations guiding you through create an enticing and dynamic web experience. 

MLTD Web Scroll
mltd neon soft
MLTD Pins
xxxooo

/ Future of Office

Client

Zeppelin Development

Location

Denver, CO

Scope

Web design and development

Next Project

Isabel
Future of Office - Hero

The Future is Now

During the 2020 Covid-19 lockdowns two things were apparent – that toilet paper was in short supply and that the future of the office would be different than what had preceded it. That’s why Zeppelin Development engaged Wunder Werkz to create a dynamic and engaging digital experience to help reach potential tenants with their redefinition of office space. The website showcases a new workplace experience unique to the TAXI campus in Denver, Colorado. The site prioritizes clean and direct typographic hierarchy, color blocking and direct motion to guide the viewer through the TAXI community’s offerings on their campus. The whole site was built on a headless CMS so the client can make changes on the fly. 

Future of Office - Community
Future of Office - Campus
Future of Office - Details
Future of Office - Sign-off

/ Isabel

Client

Isabel bar

Location

Denver, CO

Scope

Identity, Space, Signage, Collateral, Web, Consulting

Next Project

Made In Reykjavik
Bar from above

Classic Makes a Come Back

Isabel bar is named and conceived in honor of Isabel Nesmith Evans. Ms. Evans was president of the Colorado Iron Works, which she ran out of The Source building (the building that houses the present-day bar) in the 1800s. When conceiving the Isabel brand and experience, we wanted to create something as storied as the building that housed it and ensure that it would stand unique amidst the larger-volume space in which it exists. 

Taking notes from Ms. Evans’ original writings, typographic and illustrative characteristics from her family crest, and cues from the makers culture already imbued within The Source space, we were able to create a brand authentic to the space while still supporting the bars current service model and usage. 

Menu in Sleeve
couches

Conception to Launch

We were contracted to work with The Source team from conception through launch, including design direction for buildout, selection of FF&E + OS&E, development of soft finishes, brand identity, signage, collateral and web. At every step, we worked with local crafts people to create authentic interactions at all touchpoints – creating leather folios for menus, constructing custom banquettes that hold plant dividers, and building an integrated lid on the bar that houses liquor storage, signage, and a series of planters to give the space verdency. 

The space moves seamlessly from day – where it is used as a juice/smoothies bar – to night – where comfortable furniture and dim-to-warm lighting help set the tone for an evening cocktail. The result is a transformative space that serves as a waiting area, transitory space or a destination of its own. 

Interior menu
Menu Sections
Isabel Web
bar facade
Isabel detail from above
Neon Detail

/ Made In Reykjavik

Client

Multiple

Location

Denver

Scope

Identity, Signage, Collateral, Consulting, Space

Recognition

Next Project

Flight
Cover Poster

Made in Reykjavík

MIR Posters 1
MIR Motion

Travel That Comes To You

The concept is simple, take makers, restaurateurs, stores, bars and musicians from various world cities and bring them out to Denver. For each cycle we would work with the team from MIAC/Eyes Open to help recruit, import and creatively position the project and create all subsequent assets related to the 3 month long popups. For each city we created a unique font inspired by the locations visited on the scouting trip and then provide it to the vendors for their own use after the term of the popup was complete.

For Reykjavik we worked with numerous friends and partners including Iceland Airwaves, Iceland Air, Iceland Naturally and other retail brands, bands and artists to bring a slice of Reykjavik to Denver for 3 months. We wanted to capture the raw and sweeping nature of Iceland in the visual brand, coalescing it behind unique collateral, custom typography and large graphic applications. A main consideration in our custom type was to create a system that changed and shifted as organically as the Icelandic landscape. When applied it playfully interacted with large format photography in both signage and collateral.

Mir Tote Bags
Space Signage
Type poster
MIR Type Poster 2
MIR Space 2
MIR Posters 2

/ Flight

Client

Zeppelin Development

Location

Denver, CO

Scope

Identity, Collateral, Signage, Space, Web, Consulting

Recognition

Next Project

Zeppelin Station
Flight Building Exterior

Sustainability of scale

Flight is designed to provide innovative and sustainable solutions for the office user looking to scale out of co-working.  So, when it came to fitting out the private suites located on the top two floors of Flight,our team implemented functional designs that also aligned with the  local and sustainable standards core to the building’s ethos. We worked with the developer and architect starting at  a very early phase and throughout the building’s construction to ensure sustainability and organic growth were central to the project’s DNA.

Wunder Werkz worked with Zeppelin Development and Dynia Architects to create something with a modern, clean aesthetic that would be a strong platform for brands taking their next steps after co-working but before growing into an international headquarters. From the typography and color palette to the furnishing of the suites and even into the building's virtual presence,  we built a brand and space with a cohesive focus on quality and simplicity. Every decision was driven by a goal to create a space where brands and companies could still express their own individual identity while getting an engaging and thoughtful base-level of design in every suite.

Desks
Signage
Custom Desk Diagram

Quote

“We value a high level of functional design but want the benefits of local production and sustainability. OpenDesk is the best of both." - Jon Hartman

Cont.

 It was imperative to give companies inside of Flight a functional and stylish suite to plug into, but it was also our prerogative to create a system with a low-carbon footprint that utilized locally-sourced materials and supported local craftsmen. We had always been a fan of Open Desk’s ‘open makers’ model in which their London-based designers work with vetted local woodworkers from around the world using sustainable materials and labor to create highly-functional objects. We wanted to make sure tenants had the most flexibility possible, which meant sit-to-stand desks. The only problem, Open Desk didn’t have a powered sit-to-stand solution yet. After a quick trip out to London, we had our first sketches and after some field tests at House Fish (a design-build shop a mere two blocks from our studio), we had our functional prototype. The rest of the space fell together with items from Pablo Lighting, Herman Miller storage and in the huddle rooms, Hay seating. 

Floor signage
Website
Open Desk Production
Print piece

A flexible design system for a changing world

From a typographic standpoint Flight wanted a system that was dynamic, modern and worked well in a number of mediums but wasn’t overbearing for the tenants. We created FLIGHTst a modern, italicized, stencil face; something that was a subtle nod to the former industrial site and the still active freight train tracks that run behind it. Pairing this with a color palette that was designed with bright tones to excite zones of interest and warm tones to function as accents and nods to the pervasive wood, the brand system was thoughtfully applied to a number of mediums, including signage, web and print. 

Wherever possible we used materials that added value while still retaining a light touch. Whether we were using counter-cut vinyl to create optical division and hide acoustic retention panels in the huddle rooms or using clear acrylic that picks up and transmits light for directional signage. The landmark signage has a similar light touch, focusing on numerical elements and using soffits and RTU units for the building branding.  

Exterior signage
Type gif

Collaborators

Architect - Dynia Architects

Developer - Zeppelin Development

Fabrication - Housefish

Photography - JC Buck

/ Zeppelin Station

Client

Zeppelin Development

Location

Denver, Colorado

Scope

Identity, Signage, Collateral, Space, Consulting

Recognition

Next Project

Cart Driver LoHi
Hero Signage Image

A Food Hall, but Better.

Food halls have a problem – while eclectic branding seems charming, it also creates chaotic spaces in which loud signage competes for guests’ attention. Zeppelin Station faced the challenges of any food hall or train station – ensuring guests could easily navigate and engage in a setting filled with various vendors, bars and retailers. We went against the visual clutter traditionally associated with market halls and created a design system that was streamlined and interactive. The result is a cohesive space that helps guests navigate, explore, discover and enjoy no matter what part of their journey they are on.

When we were tasked with creating a next-generation food hall and train station along the RTD A Line we knew we wanted to approach the project differently. The space presented a number of challenges: nine vendors of varying backgrounds serving different foods, two bars and three retail concepts; all organized around a central kitchen with limited sight lines. We  needed to make sure that the space worked well for travelers, families and workers as a highly-functional public commons. At the end of the day, the project  was private funds funding a public amenity and had to be addressed as a civic space.

Exterior Signage
Food
ZS KR
wayfinding + miac

Metro Made New.

We approached the project with a number of defining principles – we wanted to eschew the visual clutter traditionally associated with market halls, creating a system that overcame the lack of sight lines through the space and created a design system that was highly interactive. We drew on aesthetic traditions from the MTA, Moscow Metro and hospital striping systems, paired it with playful type design and coalesced it all around a striking warm red primary brand color. The rest of the color study was built around desaturated tones found in eastern european transit systems. We applied these elements on a human-scale subway map painted throughout the space. Instantly navigable at a glance, guests could follow any ‘line’ they chose to their desired stop -– red for food, orange for retail, grey for bars and so on. We even drew the system up onto the vertical plane where tight choke points and dense areas were an issue for visibility. By keeping the market a bright white, the colors of the wayfinding system create visual interest and constant presence.

We wanted all the vendors, each with different aesthetic backgrounds and food styles, to be on a level playing field. To do this we created easy-to-read signage that was quickly interchangeable. We designed a custom steel pegboard system where plates are interchanged quickly and are cheaply replaced as ingredients, prices and specials change. By creating a clear typographic hierarchy each vendor benefits from the same standards of readability, line height and color – this standardization across tenants helped reduce guests’ choice paralysis. Expanding beyond the market hall walls, we used the exterior facade to house a 25-ft linear LED screen that gives times for inbound and outbound trains, happy hours and other notifications. 

Floorstirping_bladesigns
Wayfinding Detail
Wayfinding Plan
La doña
Wayfinding Above
Poster + Rip TIcket
BT Side of wayfinding
Brand_guidelines
Outside facade

/ Cart Driver LoHi

Client

Cart Driver

Location

Denver

Scope

Signage, Collateral, Consulting

Next Project

Drive
CD Door Sign

The Best Slice Since Bread

Cart Driver is our favorite pizza place, it should probably also be yours. We helped the team at Cart Driver envision their new space, created a new menu and signage system and helped with interior elements. From custom stained glass windows to metallic vinyl signage and heritage paper stock we made sure that the space was both contemporary and classic and stood as a refined counterpoint to the existing RiNo location.

CD Interiors
CD HH Menus

Try a Ferrari, it is half Fernet and half Campari.

- Andrew Birkholz

CD Brick Menu
CD Menu Suite
CD Pizza + Vinyl
CD Oysters + Menu
CD Stained Glass + Box
CD Interior

/ Drive

Client

Zeppelin Development

Location

Denver, CO

Scope

Identity, Signage, Space, Collateral

Next Project

Eyes Open Project
Drive Exterior

DRIVE is an award-winning, LEED certified, four-story office building on the TAXI campus. The building targets creative businesses by offering enhanced productivity and community through innovative design. The lobby is comprised of active public space including a coffee counter and sandwich shop with extensive seating that opens up to the outdoors. From the beginning we worked with the developer and architects to make sure the DRIVE brand was cohesive and expressed through every element of the project.

We developed the wayfinding and signage system including all aesthetic and egress signage, as well as the brand colors used throughout the project. We designed the typeface by hand which was inspired by vertical structure and strong communities, as well as the materiality used within the building. It is simple and dynamic, with a matching number system, and is used throughout the project including, unit numbers, wayfinding systems and egress signage.

Drive Exteriors
Drive Office Desk
Drive Interior Signage

Drive Copy 2

We also designed a modular frosting system for each office unit that allows for views to be semi-obstructed, but not fully blocked. This way, light still passes through the space and remains connected to the rest of the building. This vertical line-work system pairs with the lines within the custom type to allow for unique interplay with light throughout the space.

The system we built expresses itself throughout the building. Hallway conditions, office units and communal spaces were all thoughtfully responded to, and create an immersive, focused and unbroken spacial experience.

Drive Interior Paint
Drive Interior Hallways
Drive Interior Offices
Drive Type

/ Eyes Open Project

Client

Eyes Open

Location

Denver

Scope

Identity, Collateral, Signage, Consulting, Space

Next Project

Mici: Coming Soon
Wheat Paste Poster

Keep Your Eyes Open

Part clothing store, part retail incubator, part workshop... all unique. Eyes Open Project started as a singular project to create a dynamic and ever evolving retail experience. We worked with their team from day one to help determine the style and shape of the space, do the identity design, collateral and signage. The focus of the project was to create a dynamic system that made you think twice, from neon that opens and closes its eye to a photo campaign that turned the physicality of fashion on its head, we wanted to make sure the viewer always had their eyes wide open when experiencing this brand.

EyesOpen_postcards
Space
Eyes Open Shirt
Eyes Open Logo
Eyes Open Biz Cards
Collateral system
Eyes Open Icons
Bandana
Eyes Open Pin
Eyesopen_poster2

/ Mici: Coming Soon

Client

Mici

Location

Colorado, Texas, Arizona

Scope

Identity Design, Signage, Interiors and Collateral

Mici Coming Soon Gif

Real Food, Real Family. 

When Mici came to us they were an inflection between rapid growth and keeping the familial and quality feel of their existing locations. We worked with their team to make sure there was a flavorful new identity, interiors, signage and collateral system that could get them from store 5 to store 500. 

/ West Harbor: Coming Soon

Client

West Harbor

Location

Los Angeles

Scope

Identity Design, Web Design + Development, Signage, Collateral and Consulting

West Harbor - Coming Soon

Take a Walk on the West Side

West Harbor presented an opportunity to rethink a former industrial zone into a modern, vibrant entertainment district. The 49 acre site is situated in the Port of LA and juxtaposes the grand theater of industry that is the port with the funky, artful seaside town of San Pedro. We collaborated with a diverse team of stakeholders to create the visual identity, signage, collateral, spatial and digital presence that combined the historic industrial nature with an artful coastal inspired edge.

/ Sun Valley: Coming Soon

Client

Sun Valley Neighborhood

Location

Denver, Colorado

Scope

Brand Design, Signage, Wayfinding

Heritage and Culture Combine.

Heritage and Culture Combine.

Once regarded as one of Denver’s poorest neighborhoods, this diverse, multicultural neighborhood is being reinvented with the help of federal grants. We worked to make sure design was democratized and the neighborhood had an identity, digital and signage system that was multilingual, accessible and ownable for the community.